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  1. Blog

    13 Sept 2011

    How can Brands be consistent across Transmedia? Forget about being consistent…

    At SomeOne we are often asked how we make brands work across multiple devices…

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  2. News

    SomeOne’s Simon Manchipp elected to the D&AD Executive

    SomeOne’s co founder now sits on the top table of D&AD — The Creative Industry Oscars

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  3. Blog

    28 March 2011

    One Big Idea, isn’t the big idea.

    The demands of modern life on a product, service or organisation demand smart adaptive design thinking on multiple levels. Not just one big idea, but hundreds…

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  4. Blog

    16 march 2011

    Visual ideas rule brands…

    It’s the ideas you see that matter. Aesthetics are the best way to unite and promote a brand.

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  5. News

    SomeOne on Hotel Branding

    SomeOneǃÙs Simon Manchipp gets maximalist on the subject of hotel branding...

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  6. Blog

    Feb 25 2011

    Beyond the beauty parade — How do you choose a Design company?

    How do you choose a design company to work with?

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  7. Blog

    21 feb 2011

    The Logo is dead?

    When you look at brands like O2, you’ll discover its success lies in the richness and depth of its ‘brand world’, which features bubbles, colour, photography and typography. This forms a flexible branded platform that is instantly recognisable — you could remove the logo and still know the brand. The logo in itself is not the hero here.

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  8. News

    Behind the Idea: UEFA

    Brand worlds explain themselves globally. They intrigue, excite and offer flexibility. They are a campaign; useful & engaging...

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  9. News

    Independent Newspaper

    Brands & Celebrity ǃӨÜA good idea?

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  10. News

    Poacher or gamekeeper?

    Old distinctions between client and creative sides are beginning to blur

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