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Gold… Silver… or Bronze?

There are many arguments over what makes a new Brand Identity successful. How a company can justify spending on a new range of packaging or marketing campaign. But the one answer that has universal approval is a DBA award.

We have been shortlisted to win one of the most coveted awards in creativity. The Design Business Effectiveness award.

Now D&AD may well be the Oscars of Creativity — but the DBA is the one clients love… why? Because the DBA is a signal to the people paying the bills of creativity that it is actually working.

There are many arguments over what makes a new Brand Identity successful. How a company can justify spending on a new range of packaging or marketing campaign. But the one answer that has universal approval is a DBA award.

Good design means good business.

The Design Business Association is the UK’s most vocal champion of the role of effective design in the creation of business growth. The DBA was founded in 1986 to recognise, communicate and reward the integral role that design effectiveness plays in commercial success.

The most important way of communicating the value of design is by measuring its true effectiveness.

The DBA’s annual Design Effectiveness Awards are both prestigious and authoritative, the only award scheme that uses commercial data as a key judging criteria.

Year after year, winning case studies demonstrate that successful projects require the integration of the design brief with business aims and objectives from the outset. This sets the stage for a transparent and accountable relationship between client and designer that provides the best creative and commercial environment for success.

The case studies also serve to demonstrate the excellent value for money and return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve. In a crowded marketplace, there is no place for one hit wonders; good design and good business are a long-term relationship.

So the only question is… will it be Gold… Silver… or Bronze?

All will be revealed in February at the all singing all dancing award ceremony! — Don’t worry — We will definitely be letting you know what happens…

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