The branding for the National Maritime Museum in Greenwich and its sub-brands will be overhauled by consultancy Someone, which beat 12 shortlisted consultancies to win the contract.

SomeoneǃÙs appointment follows plans by NMM to build the Sammy Ofer wing, abutting the Royal Observatory (pictured), which the consultancy will have to consider along with the Peter Harrison Planetarium and The QueenǃÙs House brands.

Consultancy co-founder Simon Manchipp says, ǃÚThe NMM has a complicated problem. ThereǃÙs a rich experience in its offer beyond the maritime museum, and hereǃÙs an opportunity to better explain that and unite the group.ǃÙ

ǃÚThere are many facets to consider ÇƒÏ the World Heritage status, the four main brands, the park and the architectural significance of all the buildings ÇƒÏ particularly the new wing, which is fuelling everything,ǃ٠Manchipp continues.

SomeoneǃÙs work will launch ahead of the Sammy Ofer wing, scheduled to open in spring next year. Every touchpoint ǃÚfrom print to pixelǃ٠will be considered, Manchipp says.