SomeOne is orchestrating the brand repositioning of independent fund management company Taube Hodgeson Stonex.
The London design consultancy secured the work after a three-way competitive pitch in a bid to move the group away from having an overtly traditional investment banking look and feel.

THSǃÙs new branding will take the central motif of a hummingbird designed to reflect the companyǃÙs ability to cherrypick investments around the world.

The delicate design is picked out employing a combination of matt black and silver foils across a range of materials. No ink has been used in the production.

ǃÚTHS displays a return to craft in its approach to global investments,ǃ٠says SomeOne founder Simon Manchipp.

ǃÚWe wanted their branding to embody both this and their elegant selection process through the use of a hummingbird,ǃ٠he says.