London 2012 Olympic Sports Pictograms
We've created pictograms that go way beyond wayfinding...
We were the designers behind the London 2012 Olympic games sports pictograms.
It was an amazing opportunity to add to the ever expanding tapestry surrounding the biggest show on earth.
One of the lovely things with creating BrandWorlds is seeing how other people begin to work with them, and we are seeing some amazing things coming out of our original creative work for the games…
The sports pictograms are being applied to an enormously diverse selection of items.
They are also being made sculptural and being sold as part of the overall brand experience. (as in the images here)
From signage at the venues themselves to an ever expanding selection of merchandise and limited edition items.
Hats off to the 2012 team… cool, progressive, interesting stuff…
Buy them all here