People often ask for things to be consistent.
What they generally need is for things to be coherent.

We have strong opinions around what makes brands work.
Here's a couple of them...

We think great branding needs to be adaptive. Products, services and organisations change fast, their brands need to flex with them.

Consistent branding just results in matching pairs. Neat, but not that useful. Consistency alone is predictable, patronising, repetitive, dull. Our approach creates strategic and coherent conversations between organisations, services & products with their various audiences.

We work with brands big & small to create richer, more rewarding BrandWorlds to better connect & communicate with people. Our job is often based on helping our clients compete more effectively with others. Brands only exist where there is competition.

Great ideas lie at the heart of great branding. So we start with big ideas, then go about making them beautifully. 

Our work is always strategically-led. We employ a variety of rapid, proven processes to get multiple opinions aligned and things moving in a single agreed direction fast.

Working with traditional design groups, many organisations end up with Blanding, not Branding. Why bland? Because people don’t care about a brands positioning, they care about a brands position. No one gets excited by consistency alone, it’s dull.

We design coherent communications. They allow brands to flex into lateral, interesting ideas. These ideas ultimately create a monopoly for the products, organisations and services we launch relaunch and manage daily.

We create all sorts of things for all sorts of occasions
but often the best work comes together to make
what we call BrandWorlds

Get in touch and we'll tell you more about what makes brands happy!
Here's our details, some of our work and more information about us.

SomeOne is an award-winning London based design practice that strategically launches, relaunches and protects brands world-wide.

We work in all sectors, all countries, all of the time.

We invent brands with clients. Or re-invent them ready for new business challenges. We do branding, not blanding. We don’t change symbols, we create symbols of change.

Unlike large, traditional groups, working with SomeOne means clients meet and work with the designers. (After all, that’s why we get hired — to design.) Direct contact with SomeOne’s creative minds means ideas flow more freely, which is important as great brands need great opinions. We don’t fit clients into pre-determined processes, we create bespoke teams around each project.

Ideas excite us, they shape the future, add value and signal change. We've moved from being a cost, to an asset. We help organisations, products and services profit from change.

That’s why we concentrate on creating Big Ideas first, then go about making them beautifully. We often create monopolies for brands by employing creativity to connect business strategy with memorable and adaptive visual executions.

We help launch, relaunch & protect brands.
When an organisation, product or service is at a point of change,
we can be useful to help manage that change.

This is what we’re good at...

Brand Strategy
There’s a lot of waffle spoken about strategy. We prefer to call it a plan. A plan that defines what success is for your product, service or organisation, and how you are going to get there.

Develop a Position not positioning
What’s your opinion? Every world-class brand has one… but it can only be one… so we help you be bold and choose carefully.

Design Ownable Moments
Brands only exist where there is competition, so what moments, experiences and ideas can you own to create a monopoly?

The posh word for naming. We wouldn’t be into naming if we were not into words so we just had to use it. The dictionary has gone online, so what are you going to call your new brand?

Create BrandWorlds
We don’t create new logos for advertisers to pop in the bottom right hand corner of an old poster. We create an abundance of adaptive assets (and logos) that can be used to brand things without repetitive, patronising, boring badging. Bespoke Typefaces, Colours, Patterns, Sculptures, Sound, Film, Animation… you get the picture… all designed together to join up effortlessly across all media and mediums. As flexible as you are, as ambitious as you hope to be.

Internal engagement
We are experts in helping the people who power the business feel empowered. We have been behind some of the biggest employee engagement programmes in the world (and have the awards to prove it!)

Stop bad things from happening
Brands never stop evolving, they adapt, change, flex and face unexpected challenges. We keep working with you to ensure the things you do live up to the promises you’ve made. Not just deliver on your promises, but over-deliver.

We managed to reach over 1 million people over 30 different countries. Doubling what FastJet's competitors recieve.

Get in touch or come and see us.
Projects and ideas big or small,
we’d love to chat.

Unusually for the creative sector, SomeOne is owned and run by four internationally recognised award-winning creatives.
Over the past 10 years we’ve grown from 4 people to 44.

Get in touch with one of the founders to find out more.
Simon Manchipp
Gary Holt
David Law
Laura Hussey
Come see us
67 Leonard Street
United Kingdom
Call us
+44(0)207 6131568

Email us
How to get here
We're 2 minutes from Old Street Tube, About 5 minutes from Moorgate, Or a bit of a stroll from Liverpool Street Train Station, or you can use the Helipad on the roof (please call first). Alternatively, click here for directions.
We managed to reach over 1 million people over 30 different countries. Doubling what FastJet's competitors recieve.