Comments for SomeOne http://www.someoneinlondon.com Mon, 26 Sep 2011 16:33:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on “Why Don’t You Just Switch Off Your Screen And Go Out And Do Something Less Boring Instead?” by Chris Lane http://www.someoneinlondon.com/blog/why-dont-you-just-switch-off-your-screen-and-go-out-and-do-something-less-boring-instead#comment-188 Chris Lane Mon, 26 Sep 2011 16:33:20 +0000 http://www.someoneinlondon.com/?p=2425#comment-188 Great advice. I wish I had access to galleries, but unfortunately I live in small town USA where any displayed 'art' is a picture of a deer. So I guess for now, I'll have to stick with Google Image search. Looks like a great exhibition, though! Great advice. I wish I had access to galleries, but unfortunately I live in small town USA where any displayed ‘art’ is a picture of a deer. So I guess for now, I’ll have to stick with Google Image search. Looks like a great exhibition, though!

]]> Comment on “Why Don’t You Just Switch Off Your Screen And Go Out And Do Something Less Boring Instead?” by Richard Scott http://www.someoneinlondon.com/blog/why-dont-you-just-switch-off-your-screen-and-go-out-and-do-something-less-boring-instead#comment-181 Richard Scott Fri, 23 Sep 2011 12:11:13 +0000 http://www.someoneinlondon.com/?p=2425#comment-181 I must go and see this. There's nothing like seeing art in the flesh rather than on a screen... I must go and see this. There’s nothing like seeing art in the flesh rather than on a screen…

]]> Comment on How can Brands be consistent across Transmedia? Forget about being consistent… by How can Brands be consistent across Transmedia? - SomeOne | tvappmarket | Scoop.it http://www.someoneinlondon.com/blog/how-can-brands-be-consistent-across-transmedia-forget-about-being-consistent#comment-165 How can Brands be consistent across Transmedia? - SomeOne | tvappmarket | Scoop.it Thu, 15 Sep 2011 09:05:48 +0000 http://www.someoneinlondon.com/?p=2389#comment-165 [...] How can Brands be consistent across Transmedia? - SomeOne Forget about being consistent… At SomeOne we are often asked how we make brands work across multiple devices… Transmedia is the word of the moment — yet challenges have always been transmedia with Branding. Source: www.someoneinlondon.com [...] [...] How can Brands be consistent across Transmedia? – SomeOne Forget about being consistent… At SomeOne we are often asked how we make brands work across multiple devices… Transmedia is the word of the moment — yet challenges have always been transmedia with Branding. Source: http://www.someoneinlondon.com [...]

]]> Comment on How can Brands be consistent across Transmedia? Forget about being consistent… by Russ Horne http://www.someoneinlondon.com/blog/how-can-brands-be-consistent-across-transmedia-forget-about-being-consistent#comment-163 Russ Horne Wed, 14 Sep 2011 16:31:30 +0000 http://www.someoneinlondon.com/?p=2389#comment-163 This is something I think I'll need to watch again.. Every time I see the "confused.com" logo I think twice about the importance of the identity mark.. However.. considering brands like Nike and Apple, I think they are still important... although they are already established.. hmm, yeah, other factors are probably more relevant to a new business today. Nice presentation, left me lots to think about, thanks Simon. This is something I think I’ll need to watch again.. Every time I see the “confused.com” logo I think twice about the importance of the identity mark.. However.. considering brands like Nike and Apple, I think they are still important… although they are already established..
hmm, yeah, other factors are probably more relevant to a new business today.
Nice presentation, left me lots to think about, thanks Simon.

]]> Comment on How can Brands be consistent across Transmedia? Forget about being consistent… by Jen http://www.someoneinlondon.com/blog/how-can-brands-be-consistent-across-transmedia-forget-about-being-consistent#comment-160 Jen Wed, 14 Sep 2011 10:27:18 +0000 http://www.someoneinlondon.com/?p=2389#comment-160 Great, great great! Great, great great!

]]> Comment on How can Brands be consistent across Transmedia? Forget about being consistent… by James Vincent http://www.someoneinlondon.com/blog/how-can-brands-be-consistent-across-transmedia-forget-about-being-consistent#comment-159 James Vincent Wed, 14 Sep 2011 08:54:37 +0000 http://www.someoneinlondon.com/?p=2389#comment-159 Interesting talk, but more focus on the slides would have been nice. Interesting talk, but more focus on the slides would have been nice.

]]> Comment on Branding 2.0 — What’s next? by Simon Deutsch http://www.someoneinlondon.com/blog/branding-2-0-%e2%80%94%c2%a0what%e2%80%99s-next#comment-147 Simon Deutsch Mon, 05 Sep 2011 15:42:09 +0000 http://www.someoneinlondon.com/?p=2199#comment-147 The last 20 years has seen the design industry held accountable for surface decoration and nice ideas. It's now progressing to a place where understanding the clients business and the behaviour of their organisation is becoming more important, especially with social media trying to muscle over the big corporates with their press gang mentality. All areas of brands, from logo to twitter page are as relevant as ever, but only when appropriate as a channel of communication. The one constant is the designer, who being of the right stock, should be able to design anything. Remember the old school designers like those Bauhaus guy's. I wonder what they'd be doing today. Keep it real hey. But push the envelope. The last 20 years has seen the design industry held accountable for surface decoration and nice ideas. It’s now progressing to a place where understanding the clients business and the behaviour of their organisation is becoming more important, especially with social media trying to muscle over the big corporates with their press gang mentality.
All areas of brands, from logo to twitter page are as relevant as ever, but only when appropriate as a channel of communication. The one constant is the designer, who being of the right stock, should be able to design anything. Remember the old school designers like those Bauhaus guy’s. I wonder what they’d be doing today. Keep it real hey. But push the envelope.

]]> Comment on Here’s an idea. One Big Idea, isn’t the big idea. by Marta Aymerich http://www.someoneinlondon.com/blog/here%e2%80%99s-an-idea-one-big-idea-isn%e2%80%99t-the-big-idea#comment-141 Marta Aymerich Thu, 01 Sep 2011 10:03:29 +0000 http://www.someonelovesyou.co.uk/?p=1271#comment-141 Brilliant !!! thanks for this post !!! I feel, I think, I Iive & I love exactly the same... Marta (-: Brilliant !!! thanks for this post !!! I feel, I think, I Iive & I love exactly the same…

Marta (-:

]]> Comment on 360° Typographic Experimentation by Martha http://www.someoneinlondon.com/blog/360%c2%b0-typographic-experimentation#comment-126 Martha Thu, 18 Aug 2011 10:07:20 +0000 http://www.someoneinlondon.com/?p=2220#comment-126 Beautiful! It's always great seeing what people can do when they step away from the computer and get physical. Beautiful!

It’s always great seeing what people can do when they step away from the computer and get physical.

]]> Comment on What’s the Story? by Jenmacc http://www.someoneinlondon.com/blog/whats-the-story#comment-109 Jenmacc Wed, 18 May 2011 12:57:29 +0000 http://www.someoneinlondon.com/?p=1978#comment-109 I really like this idea of placing a greater emphasis on the story of the brand. Genuine authenticity and transparency are key to developing a brand that resonates (see what I did there!?) today. If service or UX will be rooted in this story allowing them to be the key differentiators that creates that essential emotional connection between brands and consumers, brand needs to create a ǃÚmultilogueǃÙ as opposed to a dialogue. They need to be facilitators to consumers communities within a set or stage that will be reactive to consumer demands. So I wonder is the story ever evolving and changing based on the consumer perceptions or the brands? Also, IǃÙm not a fan of job titles in general but I do like the idea of being down the pub with your friends trying to explain what you do as a ǃÚbrand storytellerǃÙ! I really like this idea of placing a greater emphasis on the story of the brand. Genuine authenticity and transparency are key to developing a brand that resonates (see what I did there!?) today.

If service or UX will be rooted in this story allowing them to be the key differentiators that creates that essential emotional connection between brands and consumers, brand needs to create a ǃÚmultilogueǃ٠as opposed to a dialogue. They need to be facilitators to consumers communities within a set or stage that will be reactive to consumer demands. So I wonder is the story ever evolving and changing based on the consumer perceptions or the brands?

Also, IǃÙm not a fan of job titles in general but I do like the idea of being down the pub with your friends trying to explain what you do as a ǃÚbrand storytellerǃÙ!

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