Viajante: Michelin Starred Branding…
Viajante is LondonÃ‡Æ’Ã™s latest culinary venture from celebrated chef Nuno Mendes.
Mendes is a true pioneer in gastronomy, a traveller, or Ã‡Æ’ÃšviajanteÃ‡Æ’Ã™, who has explored the globe in search of unique ingredients and innovative techniques. NunoÃ‡Æ’Ã™s menus are Ã‡Æ’Ë™the sum of my experiences until todayÃ‡Æ’Ë˜.
We chose to poetically represent The Traveller as ViajanteÃ‡Æ’Ã™s mascot Ã‡Æ’Ã a man who has turned into the food he loves.
Illustrated using hand painted and fired tiles in the style of authentic Portuguese blue and white tiles (Azulejos), SomeOne created a set of unusual illustrated ingredients with which to pepper the menus, coasters and wine lists.
The website also feautures a virtual fairy tale of how the Traveller got his features.
Ã‡Æ’Ë™Our aim was to created a branded experience to match the food and physical space rather than just repeat a traditional logo ad infinitum.Ã‡Æ’Ë˜
Viajante has been awarded with its first Michelin Star
The Identity has been shortlisted in the 2011 Restaurant & Bar Design Awardshttp://www.someoneinlondon.com/category/projects/viajante-michelin-starred-branding