Torch Tower Hotel: A new Icon

We’ve been working with the Torch Tower Hotel in Doha for about a year.

October 2011 saw the soft launch of what is rapidly becoming one of the most exciting and significant new venues in the Middle East.

At 300m high and with 360° panoramic views across the whole of Doha, THE TORCH is haven for the discerning traveller be they sports enthusiasts, business leaders or health and wellness seekers.

With state-of-the-art sporting, leisure and spa facilities at its feet THE TORCH-Doha is fashioned to the finest international standards at the centre of the Aspire Zone – Doha’s majestic sports city.

Embodying the spirit of the 2006 Asian Games, THE TORCH-Doha is a beacon of luxury and wellbeing offering a true 5-star experience.

The hotel has 167 rooms and suites, three signature restaurants including a breathtaking revolving restaurant and top-floor viewing deck, a state-of-the-art business centre and numerous leisure facilities.

With its personal touch and exclusive service THE TORCH-Doha explored a new era of luxury.

The surrounding Aspire Zone is the triumphant symbol of Qatar’s sporting heritage.

Spread over a 250 hectare site, the city has been designed to attract local and international users alike. Sitting at the very heart of the Aspire Zone, the hotel offers exclusive access to some of the finest business, leisure and sports rehabilitation facilities.

The branding echoes the signature design of the tower and creates a radical BrandWorld for the hotel to extend over all its communications.

http://www.someoneinlondon.com/category/projects/torch-tower-hotel-a-new-icon