Sparkling branding: Dimexon Diamonds

Dimexon is the world’s most advanced Diamond Company.

Founded in 1966, Dimexon has grown into one of the world’s leading Diamantaire with work force of over 12,000 employees across the globe. SomeOne was appointed in November 2010. To look at the Brand, it’s branding and it’s strategic position in the market.

The first examples of this new approach will be this global Advertising campaign that launches at the End of February.

Dimexon defines thought-leadership in the Diamond industry. It’s attitude to both it’s product and it’s people is unrivaled. The sector is obsessed with sparkle, but we believe Dimexon takes a wider, more future focused view.

The new BrandWorld will be applied to a full Transmedia campaign.

From Brochures to branded public spaces – private VIP invitations to the the 2011 Advertising campaign. Online support, social media, app support, innovative brochure-wear and integrated digital offline USB information systems. All created by SomeOne.

Dimexon is a large, successful global company with a global footprint. Unlike much of the diamond sector, it actually has many fascinating and relevant stories to tell. The new 2011 campaign allows Dimexon to communicate some of the services and products it provides for people, wherever they are based and whatever their needs.

At Dimexon impeccable attention to a craft a billion years in the making is married with a firm focus on the future.

This sector defining methodology led us to developing the strategy of ‘Future Perfect’ that has driven the new global brand campaign for 2011.

From cutting and polishing of the world’s finest rough diamonds to crafting significant pieces of jewellery, from providing industry leading marketing support services to iPhone and Blackberry apps that keep it’s customers constantly updated on inventory.

Being commercially successful is only part of the story. Dimexon also prides itself on the care and support it provides its staff, from empowerment of women to health and education. ”We have created a cohesive brand world that enables Dimexon to talk about any part of their process from’Rock to Ring’.

Jonathan Chippindale, who is the UK based Marketing Manger for Dimexon said, ‘SomeOne stunned us into submission at the pitch with their instant and creatively-led understanding of the task ahead, they have then developed advertising and a brand world for Dimexon that is, to this sector, as fresh as a slap across the face. We are delighted with the results.’

Everything from the Paul Renner cut of the Futura headline typeface to the items featured in the photography come from a desire to create a brand world that reflects the care and attention that Dimexon applies to everything they touch.

The brand work signals a fresh look and a new page for Dimexon.

SomeOne will continue to work with the group on it’s Branding and communications.

http://www.someoneinlondon.com/category/projects/sparkling-branding-dimexon-diamonds