Sky Sports: Dissolvable Details

We worked with Sky Sports to develop a new bespoke Logotype (there was no requirement for a brand world ÇƒÓ yet).

This involved creating a new colour scheme and over 40 versions of the brand identity to fit with the multiple sub-brands & channels SkySports works with.

We created a three dimensional letterform that looks amazing, interesting and sexy when on building wrap, and that enables the details to dissolve away when used at smaller sizes.

That tiny white SkySports logo you can see in the top right of the football? We did that. We also created a series of bespoke typefaces for exclusive in-house usage.

http://www.someoneinlondon.com/category/projects/sky-sports-dissolvable-details