New Look: Fashion Forward

We rebranded New Look ready for the next generation of shoppers.

Re-branding every woman’s guilty high-street secret

New Look occupies over 4 million sq feet of retail space and growing. Their mission is to be at the heart of every fashion conversation. Promoting the New Look brand is key to the organisations success.

We have been working closely with New Look over the past year, culminating with the launch of the new flagship concept stores in Liverpool One & Westfield, London.

What did we do?
We have been orchestrating the design work behind the launch of the brand in Europe as well as being their brand guardians world-wide.

http://www.someoneinlondon.com/category/projects/new-look-fashion-forward