Meredith Group: Progressive Pubs

The Meredith Group is London’s quintessential Fine Dining Pub company. (The term ‘Gastro Pub’ is banned here!)

We’ve created Branding for:

The House – Islington

The Bull – Highgate

and most recently the Only Running Footman – Mayfair.

We also designed the Meredith Group’s masterbranding and primary branded surfaces.

Pub branding is traditionally based on medi?∂val times where illiteracy was common – meeting at ‘The Bull’ meant finding a picture of a bull hanging outside an Inn.

Things have moved on, we made these brands talk up to people, not down to them. It’s proved to be a very successful approach.

http://www.someoneinlondon.com/category/projects/meredith-group-progressive-pubs