Meerkats: Market Leaders

CompareTheMarket.com is the ultimate in on-line insurance comparator.

The new company came to us for their new brand identity in 2007.

We were asked to design the branding to mark the launch of the company, creating cohesive and coherent communications above and below the line.

They were last to market and it was a crowded place they now lead the market.

We kept things simple…there is a brand icon of the mirrored pound signs.

A distinctive Green & blue colour scheme that formed the basis for the brand world.

A strong typographic system.

Oh, and a fluffy creature who’s autobiography out sold Tony Blair & Gordon Brown’s books over Christmas.

As well as creating their Full Brand Identity & International Guidelines we were the brand guardians on all Internal & External communications including Digital, Posters, Press and Television Advertising executed (brilliantly) by VCCP.

http://www.someoneinlondon.com/category/projects/meerkats-market-leaders