London 2012 Olympics: BrandWorld

We created the designs of the sports pictograms for London 2012.
We estimate (it’s hard to really know) that we had around 500 clients on the project. Everyone wanted to get involved (which was great!)

Here’s what people are saying. ‘They will become an enduring image of London 2012’
Said Olympics Minister, Tessa Jowell.

We love them, you’re going to be seeing lots of them.

let us know what you think!

Mayor of London, Boris Johnson: ‘These are bold, dynamic images, which capture the energy and colour of the Games.

Each sport is illustrated with graphic simplicity and the way it incorporates the iconic London Underground visual identity is genius.’

‘The Olympic summer sports are delighted by these designs’ Said the IOC Chairman.

Lord Coe:
‘The work, like an Olympic Athlete, pushes boundaries.’

Boris Johnson, The Mayor of London
‘It’s absolutely delightful’

HRH Princess Haya of Jordan
‘They are really cool!’

Everyone is going to see the Pictograms‚ however in addition to the pictogram design work we have also proudly completed:

London 2012 Olympic Partner Workshop Brand Identity: International Conferences that bring together the worlds experts in Olympic hosting.

London 2012 Olympic Joint Branding System Design: Systems and guidelines for all sponsorship levels.

London 2012 Olympic Licensing System Design: Systems and Guidelines for the creation of all branded merchandise.

London 2012 Olympic Brand application for the ‘Get Set’ Initiative: Primary branded surfaces created for educational aspect of 2012.

London 2012 Olympic Non-commercial partner branded system designs.This is actually five independent branding structures:

1) Systems and Guidelines for the creation of all Security aspects
2) Systems and Guidelines for the creation of all Host Governmental aspects
3) Systems and Guidelines for the creation of all National Olympic Committee aspects
4) Systems and Guidelines for the creation of all International Olympic Committee aspects
5) Systems and Guidelines for the creation of all Broadcast aspects

Commercial Partnership Design System: Systems and Guidelines for the creation of all primary co-branded surfaces.

Cultural Olympiad Creative Strategy: Key strategic thinking demonstrated and presented through in-depth documents

Full Brand Induction: Key strategic thinking for the internal and external brand-reputation management demonstrated and presentations supported with in-depth documentation

And we did it all in 10 months.

***UPDATE***

If you are walking around London you are probably seeing our Pictograms everywhere.

They have been chose to lead the advertising campaign promoting the Ticketing for the Games.
All rather exciting.

If you create something to look good on the back of a bus, it’ll look good anywhere!

Interesting to see how the creation of the pictograms have really helped extend the London 2012 Olympic Games BrandWorld into a more deeply engaging and useful branding system. If we do say so ourselves.

Behind the scenes: We had all sorts of ideas along the way surrounding the pictograms and how they could be constructed in real life… here’s one of them:

http://www.someoneinlondon.com/category/projects/london-2012-olympics-brandworld