Wright Brothers sells a wide-range of both French and British oysters, as well as a selection of shellfish and wet fish from Cornish day boats. The company supplies many of London’s finest restaurants and hotels, delivering across the UK.

When Wright Brothers got in touch with SomeOne wanting a fresh new approach to the way they represented themselves, we thought it would be a great opportunity to employ existing visual branding cues that surround the tradition of fishmongers.

Due to the wet nature of the business, mosaics have always been a medium that Fishmongers have found useful ‘they can brand surfaces, depict the product, and be washed down at the end of each day.

So mosaics were a central part of the brand world we created for Wright Brothers.

There’s no logo that everything hangs off here.

We have simply written the brand name out, but it’s made from a mosaic.

It’s simply informational, it says their name ‘my main problem with logos is that they are spurious shapes and symbols that bear no relation to the brands promise, service or product. Here, the offer is hard-wired into the brand.

One of the real success stories is the packaging, where the brand name isn’t even shown. The mosaic does all the work. It’s intriguing, unusual and gets people talking ‘ there’s simply a little card inside that gives contact details (and that carries the mosaic too so it all joins up).

Their Oyster & Porter House in Borough Market is was their flagship gastrodome…

…that is until they opened Soho’s ultimate seafood eatery in November 2010…

We’ve applied the new thinking to all manner of primary branded surfaces.

(and we were nominated as a finalist in the prestigious Design Week Benchmark Awards)

From Aprons to shop fronts, livery to websites.

Robin Hancock, Director of Wright Brothers said, ǃÚeven at this early stage it has already begun to have a fantastic effect on our business.’

http://www.someoneinlondon.com/category/projects/london%e2%80%99s-%ef%ac%81nest-seafood-restaurant