International time for tea: Smiths

SomeOne has created the new brand work for a new international business that will deliver the traditional English afternoon tea experience world wide.

The new activity was commissioned by The Brand Cellar and was created in conjunction with strategic input from VCCP.

The Visual Brand Identity centres around the the brands belief in using the finest ingredients.

The letter S is recreated using these ingredients throughout the customer journey.

‘While tea drinking is incredibly popular the world over, it is the English who know how to make the afternoon tea experience really shine’ Says The Brand Cellar founder Andrew Harrison

‘Smith’s the Bakers is taking that high-quality afternoon tea experience to the world — served with pleasure.

‘We have created a brand world that enables the organisation to communicate intelligently the variety of their offer at every customer touch point” Says SomeOne co-founder Simon Manchipp.

http://www.someoneinlondon.com/category/projects/international-time-for-tea-smiths