Heineken: Their First Soft Drink

Heineken are launching their first ever soft drink.

It’s a fruit flavoured drink, brewed for a rich thirst quenching flavour but without the alcohol.

We created international branding systems & brand communications to support the 2008 launch above and below the line.

We orchestrated the launch of the brand in Europe, the Middle East & Africa as well as being their brand guardians world-wide.

http://www.someoneinlondon.com/category/projects/heineken-their-first-soft-drink