Connecting China to the world

A dual branding project — one for Pathway & One for the Hanwang Forum.

The Master Brand of Pathway comes from the idea of connecting the world to China — many parts to make one — this takes the form of ‘petals’ forming a perfect circle.

Pathway International a new international organization that enables collaboration on sustainable development at scale and with urgency between China and the rest of the World.

Pathway addresses sustainable development from a society-wide perspective by providing a permanent platform for strategic and tactical collaboration between China and the rest of the world and enabling cooperative action through public private partnerships.

Pathway is a founding member and the co-organizer of the Hanwang Forum in China.

The Inaugural Hanwang Forum taking place in Beijing, China between the 8-13 of May.

SomeOne has created the branding for both the forum and Pathway International.

Established in China, The Hanwang Forum is a new international platform designed to enable Chinese and international stakeholders to advance the development of a sustainable, ethical and resilient global society at scale and with urgency.

More than  a yearly conference, the Hanwang Forum has been established as a permanent platform where international and Chinese leaders can meet, dialogue, and work together to design and deliver concrete initiatives and projects that advance sustainable development and thus serve to create a world worth living for all.

Simon Jones, Chairman of Pathway said ‘not only mesmerising but artisitic genius.’

Mike Anson, Board Director of Pathway added ‘brilliant creative work and in record time to boot!’

We think it’s safe to say, everyone is delighted with the work.

http://www.someoneinlondon.com/category/projects/connecting-china-to-the-world