Atlas: A new e-learning BrandWorld

Atlas is one of the UK’s leading e-learning business for the oil & gas industry, we’ve just created an entirely new BrandWorld for them ready to unite their new initiatives, products and services.

They deliver innovative e-learning solutions that provides the knowledge for businesses and individuals to perform better, more effectively. Especially in safety critical environments.

Our task was to help to distill their brand, broaden their offer and aid their transition to become a global player. Strategically and creatively.

Whilst called ‘Atlas Interactive’ the company was not perceived as acting, looking or delivering their brand or products in an interactive way.

Now, rebranded simply ‘Atlas’ they act, communicate and innovate in a much more interactive way. Doing it rather than saying it.

We have introduced innovation, transparency and performance as the basis for the new brand behaviour.

Not simply ‘safety compliant’, but interactive, dynamic, global.

SomeOne delivered a brand, strategy, a new narrative and full visual brand identity. Designed to unite the many products, the organisation and services.

SomeOneElse delivered the website, a place where Atlas can demonstrate their expertise and engage directly with their audience whilst establishing their authority in learning science, learning technology and safety critical issues.

We also applied this everywhere to explain and build on the brand’s promise ‘The Knowledge to Perform.’

It’s another truly transmedia project delivered by SomeOne & SomeOneElse.

Deeply applied across Print, Pixel, Online, Offline, Social — even some beautiful promotion packaging.

http://www.someoneinlondon.com/category/projects/atlas-a-new-e-learning-brandworld