Blog
BLOG / 1st January 2012
Is this the year of super-massive power shifts?
It’s a new year… so let’s try a customary prediction for the new year…
BLOG / 28 november
Two become One
We were lucky enough to work with these two super-brands and now they have come together to create a beautiful new campaign…
BLOG / 4 november 2011
Brands need to consider more than surface mounted promises…
SomeOne Co-Founder Gary Holt voices his opinion on the power of the written word…
BLOG / 22 September 2011
“Why Don’t You Just Switch Off Your Screen And Go Out And Do Something Less Boring Instead?”
I blame screens. Why bother to go when you have Google image search?
At SomeOne we are often asked how we make brands work across multiple devices…
BLOG / 11 august 2011
Branding 2.0 — What’s next?
D&AD’s Branding 2.0 brought together some of the most visible design practices in Britain. Simon Manchipp (SomeOne’s co-founder) was invited to sit in the middle of it all to try to herd the cats…
BLOG / june 28 2011
Progressive brand thinking or misplaced nostalgia?
Did the Pompidou branding leap as far ahead as the radical architectonic mindset behind the building? No. So why celebrate it?
BLOG / 23 June 2011
Will-I-Am on Brands
“Ad agencies are yesterday. But ad agencies that can turn consumers into agents that add value to community and life, that’s what it’s about right now.”
BLOG / 12 may 2011
What’s the Story?
David Law writes about how brands can profit from coherent storytelling…
BLOG / 11 April 2011
Richard Branson: On Branding
Don’t listen to us about branding, listen to Richard Branson — then listen to us.
BLOG / 28 March 2011
One Big Idea, isn’t the big idea.
The demands of modern life on a product, service or organisation demand smart adaptive design thinking on multiple levels. Not just one big idea, but hundreds…
BLOG / 16 march 2011
Visual ideas rule brands…
It’s the ideas you see that matter. Aesthetics are the best way to unite and promote a brand.
Feb 25 2011
Beyond the beauty parade — How do you choose a Design company?
21 feb 2011
21 feb 2011
21 feb 2011
28 June 2010