09 January 2013
Harris+Hoole – The debate
Harris+Hoole – The debate continues
As one of the designers that worked on the branding for Harris+Hoole I’m quite interested in all the debate around it’s branding and what it reflects. It’s particularly good to see how rounded the conversation has now become. The BBC’s view here and the blog post on The Spectator seem to now really begin to get under the skin of the debate – not simply bashing the word ‘independent’ everywhere.
I’m also encouraged by all the comments and tweets from the public and the local blog writers that mention Harris+Hoole. Especially on the BBC.
When I met Nick and Laura Tolley last year, I wasn’t aware of how much coffee can differ from one country to another or how it changes with the grinding and the roasting process.
Call me ignorant but it was a great eye-opener for me. It was really inspiring to see how passionate these guys were and how much they are in love with their craft. It was clear from the start that Nick was passionate about great coffee, and was keen to deliver it to as many people as possible.
Having been through this process of learning with the design team and the Tolleys I’ve realised that there is a lot of poor quality coffee out there. The baristas at Harris+Hoole share Nick’s passion, love and skill that he and his family have.
While working on the brand, we always talked about how H+H should be influenced and built by the people who work there (who actually run the shops); empowering the baristas by giving them control of how to run what they see as essentially their coffee shop. The baristas are encouraged to make their shop their own, make their own offers and source or bake their own cakes locally.
From the H+H coffee shops I’ve been to, I could clearly see the local communities’ input in the shop too, for example in Crouch End, due to the amount of parents with push chairs that visit the shop, the gaps between furniture was widened to cater for their needs (actually reducing the number of seats in favour of a better experience) – I really enjoyed this aspect. I also couldn’t spot a ‘template’ that the shop manager had to stick to; which was refreshing. The ideas we had for this brand grew organically. I realised this while speaking to a few baristas in one of the coffee shops.
At SomeOne we talk a lot about ‘BrandWorlds’. The fact that brands are more than just a logo – and should be judged as much by the quality of the product and experience as the graphic design (the logo above the door). So I’d suggest try it. Then join the debate. You won’t be let down. The coffee is very good indeed!
Jamin Galea – SomeOne