Recently SomeOne’s co-founder Simon Manchipp spoke at a rather spicy evening centred around the notion that Design is business.

The idea behind the evening was to make the case for Design as a credible and useful part of the business landscape.

Simon took the other view, and argues, as can be seen in the film here — that Design is diametrically positioned with business. That while business is risk-averse, true ceativity is all risk…

But how to find a solution? How do companies work with this conundrum?

Watch the quick film below to see what he thinks…